OWN App: Social Platform That Pays Creators in Crypto
Key Points
- OWN is a new Web3 Social Platform app that pays creators in crypto from day one — no follower count required.
- Creators earn through $OWN tokens, tips, sponsorships, and on-chain content licensing, with up to 95% revenue share.
- Built on Base Layer 2 blockchain, OWN ensures fast, secure transactions and full content ownership for creators.
In a digital world where creators often struggle to monetize their content unless they hit follower milestones or go viral, a new player is rewriting the rules.
Meet OWN — a next-gen social media app launched in June 2025 that combines short-form videos, images, text, and messaging… but with a bold twist: it directly rewards creators with a tradable crypto token from the start.
What Makes OWN Different?
Unlike TikTok, Instagram, or YouTube, where monetization is typically gated behind strict thresholds, OWN lets any creator earn immediately, without requiring a minimum number of followers, posts, or reach.
The platform introduces the $OWN token, a cryptocurrency built on Coinbase’s Base Layer 2 blockchain, which rewards users based on engagement with their content — think likes, shares, and views.
OWN’s creators, Amir Kaltak (CEO), Katya Zaitsev (COO), and Sarah Mick (Creative Lead, ex-Tinder/Bumble), are betting big on the tokenized creator economy — one where creators finally have full ownership and control over their earnings and IP.
Creator Earnings: Transparent & Fair
OWN breaks away from high platform cuts and introduces a more creator-friendly revenue model:
- Tips (Direct Support): Creators keep 80% (TikTok only gives 50%)
- Sponsorships: Creators retain 90% of brand deals
- OWN Shop (like TikTok Shop): Creators get 95% of sales
- Content Licensing: Creators earn 90% when their on-chain content is licensed to brands — the rest goes to the platform
This model promotes sustainable earning and gives creators direct incentives to produce, engage, and grow.
Powered by Blockchain
Beyond the financial layer, OWN uses the blockchain to provide:
- Proof of Ownership: All content is on-chain, making licensing and tracking seamless.
- Security: Built on Base L2, ensuring lower gas fees and fast transactions.
- Scarcity: OWN uses part of its revenue to buy back $OWN tokens from exchanges and redistribute them to creators — creating long-term demand.
Community & Voting System
OWN integrates a Reddit-style upvote/downvote system, allowing users to signal valuable content and reduce noise. This encourages discovery based on quality instead of just algorithmic bias or follower count.
What’s Coming Next?
- Token rewards go live in Q3 2025 (July–September)
- OWN Shop launches in Q4 2025 (October–December)
- Currently available on iOS and Android (with over 40,000 people on the waitlist)
OWN has already raised $5M+ in funding from investors, including Sarah Mick and blockchain evangelist Michael Terpin.
For creators frustrated with traditional platforms, OWN could be a game-changer. Whether it succeeds in scaling to mass adoption remains to be seen, but the timing and tech are on its side.
Final Thoughts
OWN is not just another TikTok clone. It’s a Web3-native social platform that rethinks how creators are rewarded and how content is valued. By leveraging blockchain, OWN offers a creator-first economy, where content isn’t just for views — it’s an asset.
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Frequently Asked Questions (FAQ)
What is the OWN app?
OWN is a Web3-powered social media platform that allows creators to earn crypto rewards for their content from the moment they join—no minimum followers required.
How does OWN pay creators?
Creators earn via $OWN tokens based on content engagement. Additional revenue comes from tips, brand sponsorships, product sales, and content licensing—with low platform fees.
Is OWN a crypto or blockchain app?
Yes. OWN uses the Base Layer 2 blockchain (by Coinbase) to ensure fast, secure, and transparent token transactions and content ownership.
What makes OWN different from TikTok?
OWN offers fairer monetization (up to 95% share), no follower thresholds, token-based rewards, content licensing via blockchain, and an upvote/downvote discovery system.
When will $OWN tokens and OWN Shop be available?
Token rewards will launch in Q3 2025, and the OWN Shop is expected to enter beta testing in Q4 2025.
Is OWN available for download now?
Yes! The app is free on iOS and Android with a growing waitlist of over 40,000 users.
